No Frills, a hard discount grocery retailer in Canada, has expanded its presence with the opening of a new small format store in Liberty Village, Toronto.
Located at 42 Hanna Avenue, the store is the second of its kind in the city, following the successful launch of a similar compact store in early 2024.
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Despite its modest size, typically 10,000ft² or under – less than half of a standard No Frills outlet – the Liberty Village store offers a comprehensive selection of grocery items at budget-friendly prices, including fresh produce, meat and baked goods.
No Frills is a Loblaw brand, that also operates other renowned brands such as Shoppers Drug Mart, Real Canadian Superstore, T&T, Joe Fresh and PC Express.
The launch of the Liberty Village store underscores No Frills’ commitment to delivering exceptional value and a tailored selection to meet the varied needs of Toronto’s communities.
Loblaw hard discount president Melanie Singh said: “The reaction to the first smaller format store in Toronto was beyond anything we could have imagined.
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By GlobalData“It’s made us even more excited about the latest location in the vibrant Liberty Village neighbourhood. We know Torontonians are looking for convenience and low prices, but sometimes those are trade-offs in the downtown core. It was important for us that customers can do a full grocery shop at this location, and still take advantage of the unbeatable prices they expect from No Frills.”
