Sports apparel brand NIKE has extended its partnership with the US National Basketball Association (NBA), the Women’s National Basketball Association (WNBA) and the NBA G League.
The agreement prolongs Nike’s rights to design and manufacture team uniforms, on-court apparel and fan merchandise for a further 12 seasons.
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The partners aim to expand the game by introducing programmes and resources aimed at making youth basketball more accessible and scalable.
The initiative will prioritise providing youth from diverse backgrounds with age-appropriate coaching, training and playing standards, facilitated through the Jr NBA/Jr WNBA programmes.
The partners are set to enhance basketball programming for girls at all levels, aiming to improve access to the sport and the overall playing experience.
This includes efforts through the Jr WNBA and Basketball Without Borders (BWB).
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By GlobalDataThe partnership also includes a commitment to develop player, coach and programme opportunities across Nike’s Elite Youth Basketball League (EYBL).
Nike president and CEO Elliott Hill said: “Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League.
“Our collective power, global reach and genuine love for the game will only continue to create new pathways and opportunities for players and fans.”
Nike has also renewed its group license agreement with the National Basketball Players Association (NBPA), maintaining its status as an official partner.
“We’re excited to renew our partnership with Nike and continue to showcase our players’ efforts on and off the court,” said NBPA executive director Andre Iguodala.
This renewal builds upon the eight-year global outfitting deal initiated in 2015. This positioned Nike as the official on-court outfitter, beginning with the 2017-18 NBA season.
Nike’s association with the NBA dates back to 1992, with marketing partnerships with the WNBA since its inception in 1997 and with the NBA G League since the 2017/18 season.
In June 2024, Nike reported a 12% increase in net income for the fiscal year 2024, reaching $5.70bn, up from $5.07bn in the previous year.
