US-based e-commerce retail solutions ItemMaster has entered a new content partnership with Walmart.com.

The companies have been working together for the past several weeks to offer manufacturer's Complete & Verified product records.

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This provides customers access to IM Certified Brand Content and additional IM Content+ branded content such as videos, commercials on the ecommerce shopping platform.  

"Structured product information at scale is the new minimum standard for every brand that expects to survive and thrive in the digital marketplace."

ItemMaster president and chief executive officer Michael Murray said: "Today's shoppers live seamlessly between online and offline retailers and have high expectations and demand information consistency in every aspect of their shopping experience.

"Additionally, structured product information at scale is the new minimum standard for every brand that expects to survive and thrive in the digital marketplace.

"As such, we're excited to provide brand activation support for manufacturers with content purpose-built for the 21st century.

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"We have a long history of powering the digital shelf, and know the impact of better content on consumer satisfaction and sales. This is great for shoppers, our manufacturers and Walmart.com."

ItemMaster's brand activation platform offers packaging for 1,700 manufacturer brands, with 82,000 existing products.

ItemMaster claims to be a one-stop source of IM Certified Brand Content for more than 1,000 retailers, agencies and mobile app developers.

ItemMaster offers manufacturers real-time analytics and actionable brand data to aid business decisions.

Image: ItemMaster announces new retail partnership with Walmart.com. Photo: courtesy of ItemMaster.