Sainsbury’s will extend Argos digital concessions to more than 20 stores by the end of the year, which will take its total of in-store Argos outlets to over 30.
This move comes after the recent £1.4bn takeover of Argos and Habitat owner Home Retail Group by the UK supermarket chain.
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Sainsbury’s stated that customers can access more than 90,000 products under one roof with the addition of the Argos concessions in supermarket outlets.
Sainsbury’s Argos CEO John Rogers said: “Argos is one of the UK’s leading digital retailers. We know customers value the convenience of shopping for Argos products whenever and wherever they want and we are pleased to be quickly rolling out 20 more digital concessions in Sainsbury’s stores before Christmas.”
Ranging from 1,000ft² to more than 5,000ft² in size, the Argos digital stores will offer customers the choice to buy instantly through in-store tablets or reserve the products online for convenient same-day collection.
Five Mini Habitat concessions will be introduced in Sainsbury’s stores during the next few months, which are likely to complement the supermarket’s homeware and cookware ranges.
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By GlobalDataRogers added: “Habitat is a fantastic brand and we know customers will value the opportunity to shop the stylish ranges in Sainsbury’s stores.”
With sizes ranging from 1,400ft² to 2,000ft², the Mini Habitat concessions will feature more than 600 products related to furniture, upholstery, homewares, textiles and lighting appliances.
Habitat managing director Clare Askem said: “Sainsbury’s offers the Habitat brand significant growth potential. We’ve seen our brand evolve rapidly over the last few years and the opportunity to create a network of local stores to support our multichannel business strategy is a really exciting prospect.
“I’m confident that our brand will connect with Sainsbury’s shoppers and make Habitat more accessible to shoppers both on the high street and online.”
