British supermarket chain Sainsbury is planning to add 480 specialist jobs in London and Coventry to give a boost to its in-house digital and technology capabilities.

As part of this, the company will set up a new Technology Hub in Coventry, which will create 300 specialist roles, alongside the company’s existing operational team that supports Sainsbury’s stores, depots and offices.

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Sainsbury Digital and Technology director Jon Rudoe said: "We’re now firmly on the map as a career destination for digital and technology specialists. Retail is a vibrant sector for innovation and this team is key to keeping our fast-paced business running.

"We’re structuring and equipping entrepreneurial teams to improve the digital experience and develop products that will help make our customers’ lives easier.

Another 180 roles will be created to run and improve Sainsbury’s existing digital platforms for customers, such as the website and mobile shopping apps.

The technology hub will also develop test and launch new products in a new Digital Lab that is scheduled for opening this summer. This will offer developers, digital designers, product owners, engineers and testers a modern space to work and test new ways of shopping.

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Sainsbury CEO Mike Coupe said: "The shape of our business is changing and digital and technology is a core part of our future growth. Ultimately these changes are good news for customers – the Technology Hub in Coventry will keep our systems running smoothly and experts in our Digital Lab in London will be developing new ways of digital shopping to give customers the best access to our products, services and offers."

Sainsbury’s has big plans for the digital space. Its first ‘dark store’ to service online orders exclusively will open in Bromley-by-Bow in 2016.