Indian online furniture retailer Pepperfry has partnered with Qwikcilver Solutions to introduce gift cards for its customers to boost sales in the Diwali season.

Qwikcilver Solutions is a provider of gift card and stored value solutions.

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The gift cards will facilitate the gifting process in the upcoming festive season.

“We have integrated Qwikcilver Solutions with our website to ensure we provide a seamless customer experience.”

Pepperfry customers can send these gift cards to their friends and family located anywhere in India, and recipients can redeem these gift cards to purchase any Pepperfry product from the website.

The company has more than 100,000 items on its website and processed more than three million orders in the last five years.

The Pepperfry gift card can be bought using a credit card, debit card, net-banking and EMI. To buy the gift card, customers need to add them to their cart and purchase it.

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The electronic gift cards are valid for 12 months and are available in more than 500 Pepperfry locations.

The company will also introduce customised physical cards for customers who want personalised gifting solutions.

Pepperfry head of business development Sonali Mitra said: “We have introduced this feature on popular demand. Our customers have been seeking gifting options during Diwali and other festive occasions for their family and friends.

“We have integrated Qwikcilver Solutions with our website to ensure we provide a seamless customer experience.”

Different business entities can also utilise the newly launched gift cards for corporate gifting to their customers, clients or employees.