China-based online fashion retailer Dresslily has upgraded its delivery procedures in order to provide faster services to international customers.

Through the upgrade, the retailer intends to provide more shipping options.

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According to the company, the new protocols will be applicable to customers in the US, the UK, Spain and 12 other countries.

Shoppers in these areas will now have four options, which will allow them to choose the delivery process.

“Our new system makes the shipping process much more efficient and shoppers can now choose a delivery time based on their budget and how quickly they need the item."

Dresslily customer support head James Dean said: "We're always striving to make the shopping experience more convenient.

“Our new system makes the shipping process much more efficient and shoppers can now choose a delivery time based on their budget and how quickly they need the item."

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Following the upgrade, it is expected that shipping times will be reduced from 7-30 business days to 3-7 days, while the processing time of returns and refunds is set to improve.

Taking into consideration the fact that online fashion retailers generate revenue from cross-border sales, Dresslily has upgraded its delivery process to enhance customer satisfaction.

Meanwhile, the company’s sister site Gamiss has taken cue from it to improve the delivery process.

Gamiss logistics department head Harley Cheng said: "In a few months, we're adding an additional shipping option for our international customers.

"This will allow customers to select from three different delivery methods, enabling them to save on shipping costs in many cases."

Dresslily offers dresses, swimwear, activewear, men's clothing, jewellery, shoes and accessories.