Lulu Hypermarket has revealed plans to expand its footprint across the Middle East.

As part of the strategy, Lulu Hypermarket has entered into an agreement to open a new store in The Mall at World Trade Centre, Abu Dhabi.

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Owned by Aldar Properties, The Mall also has Middle-East based supermarket chain Spinneys.

"It made good business sense to take the opportunity."

Lulu Hypermarket corporate communications head Vijay Nandakumar was quoted by The National as saying: "We saw this as a fabulous opportunity to get into one of the best malls near the Corniche.

"It does not concern us about Spinneys being in the mall as we have our full product range on offer and can meet every requirement. To have two major retailers in the mall can only be good for the customer and the mall itself.

"We have no stores over this side of town, so it made good business sense to take the opportunity."

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The 100,000ft² store will enable the retailer to expand and diversify its product portfolio, as well as focus on grocery and supermarket products targeted at the large cosmopolitan population in Abu Dhabi.

Aldar Properties chief development officer Talal Al Dhiyebi was quoted by the publication as saying: "The Mall at WTCAD has undertaken extensive market research to better understand the needs and preferences of our customers and so have taken a strategic approach to diversify our retail offering."