Online fresh food retailer FreshDirect is set to expand its service to the Washington DC metropolitan area in the US.
From 5 April, it will start delivering grocery, farm-fresh produce, meat, seafood, and other household staples to the residents.
FreshDirect currently serves in five northeastern states, including New York City and Philadelphia.
The company sources all items from an extensive network of regional farms, fisheries and suppliers.
FreshDirect co-founder and CEO Jason Ackerman said: “FreshDirect is a highly passionate food company that has spent the past 15 years sourcing, procuring, and making the freshest food and developing extensive relationships with our farmers, fishermen and suppliers.
“DC cares deeply about great-tasting food, with residents that are health-conscious foodies with extremely busy schedules in need of a better, more convenient way to get food.
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By GlobalData“We're confident DC customers will taste the difference in our food, as well as love the convenience of skipping the store."
With this launch, FreshDirect services will expand to Virginia, Maryland, and Washington, DC, offering more than 12,000 products, which include fresh items.
The customers can also choose from a wide variety of prepared meals for dinner.
In addition to home delivery, the service will also include an ‘At The Office' service, which provides working professionals with chef-prepared breakfasts, luncheon platters and snacks.
FreshDirect customers can place their order for next-day delivery in a two-hour window of their choice from 6:30am to 11:00pm.
Image: FreshDirect to expand to Washington DC. Photo: courtesy of FreshDirect.