US-based handbag retailer Coach has changed its corporate name to Tapestry as part of a rebranding exercise.

The decision is aimed at reflecting the various brands owned by the company as independent entities and deflecting any confusion regarding their names.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Effective from the end of this month, the name change comes after Coach completed its transformation process through acquisitions and execution of its strategic plan in order to broaden its proposition beyond the Coach brand.

This July, the company completed the $2.4bn acquisition of Kate Spade & Company in an attempt to create a luxury lifestyle company with a diverse multi-brand portfolio, while shoe company Stuart Weitzman was acquired in 2015 for $574m.

“In Tapestry, we found a name that speaks to creativity, craftsmanship, authenticity and inclusivity on a shared platform and values.”

Coach CEO Victor Luis said: “We are now at a defining moment in our corporate reinvention, having evolved from a mono-brand speciality retailer to a true house of emotional, desirable brands, all leveraging our strong operational foundation.

“Each of our brands has a unique proposition, fulfilling different fashion sensibilities and emotional needs within the very attractive and growing $80bn global market for premium handbag and accessories, footwear and outerwear.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“In Tapestry, we found a name that speaks to creativity, craftsmanship, authenticity and inclusivity on a shared platform and values. The name embodies our creative brand-led and consumer-focused business, while also representing the deep heritage of the group.

Through the rebranding exercise, the company intends to establish a unique corporate identity for each of its brands, enabling them to position themselves distinctly to consumers.