US-based department store chain The Bon-Ton Stores has selected the end-user experience monitoring (EUM) solution of digital performance analytics firm Catchpoint, in order to help optimise its digital customer experience.

Catchpoint Systems’ Synthetic (Active) Monitoring solution will ensure that the department store’s e-commerce website and mobile site deliver consistent performance, as well as help find and fix performance issues before these affect users.

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Operating 267 department stores in 26 states, The Bon-Ton Stores selected Catchpoint’s EUM solution for its wide array of test types and the depth and speed of its analytical capabilities.

"The Bon-Ton Stores is an ideal fit with Catchpoint because the customer experience is their number one priority."

The solution will enable The Bon-Ton Stores to monitor various aspects, including third-party services, which affect web performance and diagnose localised or ISP-specific issues in real time.

The Bon-Ton Stores technologies vice-president Larry Kraus said: "Nothing is more important to the success of our online strategy than delivering the same, exceptional experience that our customers have come to expect from The Bon-Ton Stores’ retail locations. Catchpoint provides the insight and reliable data that we need to take action to live up to that commitment.

"We look forward to applying this solution proactively, to develop an even better experience for our online shoppers."

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Catchpoint co-founder and CEO Mehdi Daoudi said: "The Bon-Ton Stores is an ideal fit with Catchpoint because the customer experience is their number one priority."

Catchpoint Systems offers solutions to more than 350 customers in over 30 countries.

The Bon-Ton Stores sells a wide array of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings.