NEOM Organics has chosen Wincanton to be its dedicated supply chain partner.
Operating from a 211,000ft² multi-user e-fulfilment facility in Northampton, Wincanton will fulfil NEOM’s direct-to-consumer e-commerce orders utilising its multi-million investment in a fleet of autonomous mobile robots.
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The company will also manage final mile deliveries to NEOM’s customers employing its carrier management service and will provide value-added services, such as bespoke gifting.
NEOM joins Wincanton’s other clients, which include Molton Brown, Sephora, Huda Beauty, John Lewis, Next, M&S and independent retailers.
Wincanton managing director for e-fulfilment Carl Moore commented: “Our track record with beauty brands means we have the sector knowledge required to support NEOM’s growth ambitions.. Our multi-user facilities and robotics solutions enable us to mobilise operations and increase the efficiency of our eCommerce customers’ supply chains.”
NEOM Organics operations director Craig Rubbathan added: “We are thrilled to embark on this partnership with Wincanton to enhance our operational capabilities. This contract will support our growth in the UK and EU over the coming years.”
Supply chains were identified in a recent study as a top concern for retail leaders in 2023, with AI being identified as a key solution to address supply chain complexity.
