British retailer Marks & Spencer (M&S) has made a strategic investment to lower prices on 300 popular family products for its 32 million customers.
M&S states that the price reductions will not compromise the quality of its offerings or its renowned high sourcing standards.
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As part of this pricing strategy, the retailer has implemented reductions of up to 20% on more than 100 items in its “everyday essentials” kidswear collection.
Key products affected by these adjustments include sweatshirts, leggings and t-shirts, with prices now starting as low as £5.50.
The retailer has also cut prices on its bestselling cotton-rich hoodies and joggers, reinforcing its dedication to affordability.
The company plans to continue investing significantly in the style, fit and fabric of its products.
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By GlobalDataM&S is transitioning its core fibres to “preferred alternatives,” ensuring that all cotton is sourced through Better Cotton initiatives and certified organic or recycled materials.
The retailer’s approach to kidswear is designed with sustainability in mind, aiming for “hand-me-down quality” while promoting recycling through the M&S Plan A Another Life clothing recycling scheme.
The initiative forms part of M&S’s broader strategy to foster a circular economy as outlined in its Plan A roadmap towards achieving net-zero emissions.
M&S clothing and home kidswear director Alexandra Dimitriu said: “Now more than ever, customers are looking for trusted value. When it comes to clothing, we know value is more than just the product’s price – they also want confidence that it is made well and made to last and offers versatility.
“As more families choose to shop with us, we’ve focused on investing in the price and quality of our kidswear to ensure our customers get the first price, right price.”
In addition to clothing, M&S has expanded its value offerings in the food sector. It now offers more than 200 products under its three value labels: Remarkable Value, Bigger Pack, Better Value and Dropped & Locked.
The retailer has strategically priced more than 100 essential items in its Remarkable Value range to be competitive with major market players, while still maintaining the quality that is synonymous with the M&S brand.
In 2024, M&S chief executive Stuart Machin stated that the retailer had invested £60m in food prices over the past year.
M&S Food product development director Kathryn Turner stated: “Quality is at the heart of every decision we make at M&S Food, which is why we offer customers trusted value which to us means M&S quality at the best price.”
M&S registered a total sales increase of 5.6% at constant currency for the third quarter of the fiscal year 2024/25, reaching £4.06bn ($4.99bn).
