Supermarket chain Morrisons and Just Eat have expanded their existing partnership with on-demand grocery delivery from 380 Morrisons supermarkets across the UK.
The development builds upon their previous collaboration, which began with Morrisons Cafés in 2022 and extended to Morrisons Daily convenience stores in December 2023.
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Customers can now access a wide range of products through the Just Eat app and website, from everyday essentials to fresh favourites and quick meal solutions.
In a move to enhance customer value, Just Eat is providing free delivery on all Morrisons grocery orders over £15 until the end of 2024.
Morrisons online operations director Charlotte Exell said: “By building on our successful partnership with Just Eat, we are excited to introduce another fast and convenient option for our customers to get Morrisons groceries delivered straight to their door. We’re committed to offering great value and high-quality products to our customers however they choose to shop.”
The expanded service is part of Just Eat’s strategic move to cater to every customer need, ranging from urgent grocery needs to quick coffee deliveries.
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By GlobalDataThe platform’s retail and grocery services now reach 78% of UK postcodes, reflecting its significant retail expansion since 2022.
Just Eat UK strategic accounts director Amy Heather said: “We’re seeing a huge appetite for on-demand grocery from consumers, with over a million customers having purchased groceries via Just Eat last year alone.
“As our customers increasingly seek convenience, extending our partnership with Morrisons signals this significant growing demand and our commitment to providing choice and value to consumers so that they can get whatever they need, wherever and whenever they need it.”
Morrisons recently announced an exclusive three-year partnership with Love British Food, a national organisation that promotes British-grown and produced food.
