The service is already available in roughly 390 Morrisons supermarkets. Credit: Richard Oldroyd via Shutterstock.

UK supermarket Morrisons has announced plans to extend its partnership with Deliveroo to 500 of its Morrisons Daily convenience stores, offering customers the ability to order groceries for delivery in under 30 minutes.

The expanded partnership will see customers gain access to approximately 2,500 fresh, frozen, and ambient products through the on-demand delivery service.

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Morrisons Daily stores, strategically located at fuel stations and other high-traffic areas, have become a significant growth channel for the retailer.

These stores offer a core convenience range, fresh food-to-go options, and a selection of Morrisons’ popular Market Street products.

The collaboration between Morrisons and Deliveroo began in 2020 during the peak of the Covid-19 pandemic.

The service is already available in approximately 390 Morrisons supermarkets.

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In 2021, the two companies launched the delivery-only grocery store, Deliveroo Hop.

“Our partnership with Deliveroo has gone from strength to strength since we first started working together in 2020,” said Joseph Sutton, Convenience, Online & Wholesale director at Morrisons.

“Customers tell us how important rapid delivery services are to them and so we’re delighted to be extending the Deliveroo service and making it available from 500 of our Morrisons Daily stores.”

“We’ve been proud to partner with Morrisons since 2020 and our customers love the convenience of getting fresh groceries delivered to their door on demand, and this extension means even more people across the UK can enjoy that service,” added Suzy McClintock, VP of Grocery and Retail at Deliveroo.

“We are thrilled to continue bringing more of Morrisons’ fantastic range straight to our customers’ homes, including price matching to in-store prices on some of the most popular items, making everyday life a little easier.”

Morrisons operates approximately 1,600 Morrisons Daily convenience stores nationwide, with around 600 of these being franchise stores.