The collaboration is set transform how consumers shop for Mitsubishi Motors vehicles. Credit: BONDART PHOTOGRAPHY via Shutterstock.

Mitsubishi Motors North America (MMNA) has introduced ClickShop 2.0 in collaboration with AutoFi and Santander Consumer USA, marking a significant step forward in the automotive industry.

This digital solution aims to streamline the car-buying process, offering consumers a more convenient and transparent experience.

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ClickShop 2.0 is a pioneering initiative that integrates MMNA’s dealer-partner network with AutoFi’s digital solutions and Santander Consumer USA’s financing capabilities.

This unique collaboration is poised to transform how consumers shop for Mitsubishi Motors vehicles, promising a seamless and hassle-free experience from browsing online to purchasing in the showroom.

Personalised shopping experience

One of the standout features of ClickShop 2.0 is its ability to provide consumers with a personalised shopping experience.

Through the platform, customers can browse vehicles based on their financing qualifications and preferences, enabling them to find a car that fits their budget and needs.

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This level of customisation is made possible by leveraging Santander Consumer USA’s prequalification capabilities and AutoFi’s technology.

Efficiency and customer satisfaction

Early results indicate a significant reduction in the time it takes for customers to purchase a vehicle, with dealers reporting a 70% decrease in sales cycle duration.

This improvement in efficiency benefits both consumers and dealers, enhancing overall satisfaction with the car-buying process.

Industry recognition

The launch of ClickShop 2.0 further solidifies MMNA’s reputation as a leader in customer experience within the automotive industry.

The company’s commitment to excellence has been acknowledged through accolades such as being named the top mass-market brand in J.D Power’s 2023 U.S. Customer Service Index Study.

These awards underscore Mitsubishi Motors’ dedication to exceeding customer expectations at every stage of the ownership journey.