Miniso’s first Sanrio-themed store in Australia. Credit: MINISO/PRNewswire.

Global lifestyle brand Miniso has opened its first Sanrio [a Japanese entertainment company]-themed store in George Street, Sydney, Australia.

As well as being the first Sanrio-themed intellectual property (IP) collection shop, the George Street outlet is Miniso’s first flagship store in the country. 

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Spanning 300m² and featuring 2,500 stock-keeping units (SKUs), the flagship store features a Sanrio-themed façade and dedicated Sanrio zones, highlighting Miniso’s IP strategy. 

IP products constitute more than 70% of the store’s offerings.  

Nearly 30% of these feature popular Sanrio characters such as Kuromi, Melody and Cinnamoroll, as well as items such as blind boxes and night lights.  

The store, which opened on 7 September 2024, also stocks popular IP items from brands such as Disney, BT21 and Loopy.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

On its opening weekend, the store registered the highest sales per square metre of any Miniso store. 

To commemorate the opening, Miniso introduced the limited-edition Miniso Kroo Bag, a reusable shopping bag inspired by the Australian kangaroo.  

The “Karrying Fun to Australia” themed Kroo Bag is part of a larger promotional campaign that includes a creative video inviting Australians to share in the excitement. 

The George Street location is Miniso’s second international Sanrio-themed store after the Margo City store in Indonesia.  

In Australia, Miniso has stores in Sydney and Melbourne and plans to expand its footprint in key cities. 

The retailer will upgrade the design of its existing stores and product range.  

In May 2024, Miniso opened its first IP-themed collection store in Vietnam.