Japanese beauty and healthcare retailer MatsukiyoCocokara has partnered with digital brand experience company Revieve to implement AI customer solutions.
The three solutions, powered by Revieve’s beauty platform, are the digital skincare advisor, virtual try-on (VTO) and the digital haircare advisor.
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Shoppers can access skin, face, and hair analysis along with personalised product suggestions, to transform the online and in-store shopping experience into an immersive, interactive and seamless journey.
The solutions have already been implemented in a two-phase rollout. The first phase saw the introduction of the skincare advisor and VTO at the MatsukiyoCocokara’s Shibuya store in Tokyo.
In the second phase, the solutions were released on the retailer’s new website, alongside the launch of the haircare advisor.
MatsukiyoCocokara store staff will be equipped with tablets to offer personalised assistance to customers. The experience can also be accessed by scanning a QR code.
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By GlobalDataMatsukiyoCocokara senior managing director Takashi Matsumoto explained: “Historically, customers in Japan have primarily purchased cosmetics through physical stores. Our shared vision is to make online buying the new norm [and] for a more convenient purchasing method to become commonplace in Japan.”
GlobalData’s retail intelligence finds that of Japan’s key retail segments, the health and beauty sector is expected to record the fastest growth rate by 2027.
