Department stores chain Macy’s is reportedly testing a new model approach at two of its stores in the US.
As part of this, the company turned a Dover store and a store in Littleton, Colorado, into omni service centres to cater to an increase in online orders.
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This is in response to changing consumer behaviour and shift to online shopping due to the impact of coronavirus pandemic.
The retailer’s Dover Mall in Delaware will be used as a fulfilment centre during the holiday shopping season, delawareonline.com reported.
In addition to serving as a fulfilment centre for online orders, the store will facilitate in-store and curbside pickup orders, returns, bill pay and other customer services.
Details on whether more stores will be added to this new model approach remain undisclosed.
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By GlobalDataThe retailer recorded 53% growth in digital sales in the second quarter ending 1 August compared to the preceding year.
According to Macy’s chairman and CEO Jeff Gennette, around 30% of those digital sales were fulfilled in physical stores.
In June, Macy’s strengthened its liquidity with the closing of two financings worth a total $4.5bn including $1.3bn of 8.375% senior secured notes and a $3.15bn asset-based credit agreement.
The same month, it also planned to reduce corporate and management headcount by around 3,900 as part of the company’s restructuring strategy.
