Macy’s aims to triple its small-format store network by 2025. Credit: Macy’s/Business Wire.

Department store chain Macy’s has revealed plans to expedite the expansion strategy for its small-format stores in the US.

Starting next year, the retailer will open up to 30 new small-format locations across the country through autumn 2025. It aims to triple the small-format network by 2025.

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Macy’s said it will disclose the geographic locations and opening times in the subsequent announcement.

Macy’s small-format stores are roughly one fifth the size of the full-line stores and offer a highly curated and localised selection of Macy’s assortment.

They are also paired with premier digital technology to deliver a seamless shopping experience across channels.

The small-format stores are strategically located in off-mall shopping centres to bring existing and desired customers closer.

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The new Macy’s small-format stores will operate under the brand’s nameplate starting this year.

Macy’s chief operating officer and chief financial officer Adrian Mitchell said: “We are excited to accelerate the expansion of our small-format strategy as we continue to innovate and reposition our store portfolio to better serve our customers.

“Our small-format stores are efficient to operate, provide the customer with a shopping alternative within our omnichannel ecosystem and present a unique opportunity to target high-traffic shopping centres. Our small-format strategy is one way we intend to harness the full power of the Macy’s brand to deliver sustainable, profitable sales growth for Macy’s, beginning in 2024.”

The announcement for new small-format stores comes in addition to the nearly 15 small-format Macy’s and Bloomie’s locations that Macy’s currently operates.

Bloomie’s, a smaller store concept by Bloomingdale’s, operates two stores in Fairfax, Virginia and the Chicagoland area.

Bloomingdale’s recently said that it will open its inaugural West Coast location in Seattle, Washington, next month. It plans to expand its small-format store footprint in the future.