Kroger opens new spoke serving the southern region and hires more than 160 new associates. Credit: Social Woodlands/ Flickr (Creative Commons).

American grocery retailer Kroger has expanded its delivery service in Birmingham, Alabama with the opening of a new spoke facility.

Located on West Oxmoor Drive in Birmingham’s Jefferson County, the approximately 50,000ft2 facility will operate as an extension of the regional fulfilment centre in Atlanta.

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Kroger said that the new facility will jointly work with the Atlanta fulfilment centre and serve as a last-mile cross-dock location.

It will expand Kroger Delivery to more customers in the greater Birmingham area.

The Birmingham facility will employ more than 160 associates.

Kroger vice-president and E-commerce head Bill Bennett said: “Kroger Delivery starts by bringing the shopping experience to wherever our customers are, whether they are using the Kroger app or browsing our weekly ad at Kroger.com. Here, customers can access our seamless experience that promises an extensive assortment, thousands of digital coupons, and an entirely personalised shopping trip.

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“Through this zero-compromise service, customers can get fresh, affordable groceries brought to their door through a best-in-class white glove delivery experience, enabled by our refrigerated trucks, and amazing trained drivers. This cutting-edge technology sets a new unmatched standard for grocery delivery.” 

In addition to delivery services, local shoppers in Birmingham can join the recently launched annual membership programme, Boost by Kroger.

With annual membership fee of $59 or $99, customers can avail numbers of benefits including unlimited free delivery on orders of $35 or more, general merchandise purchases through Delivery, Pickup and in-stores and others.

This programme will help customer save more than $1,000 per year on fuel and grocery delivery.

The new facility comes after Kroger opened two spoke facilities in the US to provide delivery services for more customers in Tennessee and Illinois last month.