Kroger has ordered a wide range of new automated technologies for its CFCs. Credit: Jonathan Weiss/Shutterstock.

UK-based technology company Ocado has announced the expansion of its partnership with US grocery retailer Kroger. 

Kroger will implement Ocado’s advanced automated technologies across its customer fulfilment centres (CFCs).  

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The new technologies include Ocado’s On-Grid Robotic Pick (OGRP) – a robotic arm that is installed directly on the grid – and its Automated Frameload (AFL). 

They are designed to lower the cost of serving from CFCs and improve Kroger’s market-leading customer proposition.  

These enhancements are part of a broader trend, with global partners such as AEON in Japan also adopting Ocado’s latest solutions to upgrade their distribution networks. 

Ocado’s technology is already in use within UK CFCs, where it is successfully picking a wide range of items.  

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

When operating at full capacity, the OGRP technology can pick up 70% of an extensive online grocery range, demonstrating its potential impact on Kroger’s operations. 

The move enhances efficiency and labour productivity within Kroger’s delivery network. 

Ocado Group CEO Tim Steiner said: “We are delivering a step-change in warehouse automation and new levels of efficiency to our partners as global supply chains are under significant pressure to manage higher volumes and greater complexity, as well as challenges in labour cost and availability. Today marks another exciting milestone in our partnership with Kroger.  

“Our current CFCs are already helping to deliver a game-changing quality of service to their customers across the USA. We are excited for these latest technologies to further enhance that proposition, as well as the efficiency of Kroger’s operations in live and future CFCs.”