Kroger plans to increase shelf space dedicated to local products. Credit: Photo by Rithika Gopal on Unsplash.

US-based retail company Kroger has committed to increasing the shelf space for local products after completing its proposed merger with Albertsons.

The newly merged entity will increase the number of local products in its stores by 10%, which it says is equivalent to at least 30 new local products in each store.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Selling products from local farmers reduces the distance between the farm and the store while customers can also maintain product freshness for more days.

Several Kroger stores will also feature shelf space dedicated to local products, with special signage highlighting the regional connection.

In addition, the retailer will directly work with farmers and local producers to find the best techniques to raise awareness about their products.

The Kroger co-chairman and CEO Rodney McMullen said: “Local farmers, bakers and producers are important parts of our Fresh for Everyone brand promise. Every local product we stock has a unique producer with their own story standing behind it.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“Since the beginning, this merger has been about growth – and we look forward to inviting our local suppliers to grow alongside us. We are dedicated to supporting the innovation that only a small business owner can create.”

The announcement comes after Kroger and Albertsons agreed to divest some businesses to C&S Wholesale Grocers to complete the previously announced merger.

In October 2022, Kroger entered an agreement to acquire all Albertsons’ outstanding shares for $24.6bn in cash and combine the two companies.

However, the proposed merger faced a private antitrust action filed on behalf of 25 consumers in the US in February 2023.