Mumbai-based jewellery brand Kisna Diamond & Gold Jewellery is to expand its retail footprint with 60 new showrooms throughout India during 2025.
The expansion strategy includes a stronger presence in major metropolitan cities such as Hyderabad, Kolkata and Chennai, as well as in potential Tier 2 and Tier 3 cities such as Guwahati, Vizag, Rajkot and Meerut.
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The brand will make its debut in the cities of Faridabad and Bhubaneswar, and the two northeastern states of Assam and Manipur.
The upcoming showrooms will be designed with contemporary retail features such as digital interfaces for interactive shopping and personalised consultation services.
The rollout begins in March and will continue throughout the fiscal year.
Kisna, which launched in 2005, currently operates 64 showrooms along with 3,000 shop-in-shop outlets across the country.
CEO Parag Shah stated: “We are thrilled to embark on this significant expansion journey, re-inforcing Kisna’s legacy of trust, craftsmanship and innovation.
“As the demand for premium yet affordable jewellery continues to rise, we are committed to bridging the gap between tradition and modernity.
“Our expansion will not only cater to evolving consumer preferences but also create a world-class shopping experience through cutting-edge retail formats and personalised services.
“By entering new markets, including Faridabad, Bhubaneswar, Assam and Manipur, we aim to bring Kisna’s exquisite craftsmanship to a wider audience, making high-quality jewellery more accessible than ever.”
