British sportswear and accessories retailer JD Sports Fashion has reported a 5.4% increase in organic sales growth for the third quarter of fiscal 2025 (Q3 FY25).
The company’s 2024 year-to-date [November] organic sales growth was 6.1%, compared to the same period of 2023, demonstrating resilience in its store rollout programme.
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The period saw mixed results, with like-for-like (LFL) sales slightly down by 0.3%, as a softer October counterbalanced strong performance in August and September.
Nonetheless, year-to-date LFL sales witnessed a modest growth of 0.5%. Notably, physical stores surpassed online sales, and footwear outperformed apparel during this quarter.
All segments, including JD and Sporting Goods & Outdoor, contributed to the organic sales uplift over the 13 weeks leading to 2 November 2024.
Europe led regional performance with a 10.4% increase in organic sales, while North America and Asia Pacific also posted solid gains: 5.9% and 5.0% respectively.
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By GlobalDataDuring the quarter, the company opened 79 new JD stores, bringing the total number of new outlets to 181 by the end of Q3.
The acquisition of Hibbett has expanded JD’s store count to 4,541, an increase of 1,224 since the beginning of the year.
This includes 1,179 stores acquired from Hibbett in July.
JD Sports Fashion CEO Régis Schultz said: “After a good start to the period, helped by strong back-to-school sales, we saw increased trading volatility in October, particularly in North America and the UK, reflecting elevated promotional activity and mild weather.
“We have performed well in the key trading events this year and we are well-positioned for the upcoming peak season. The trading environment remains volatile, though, and following October trading, we now anticipate full-year profit to be at the lower end of our guidance range.”
In light of recent trading patterns and market volatility, JD Sports has adjusted its full-year profit before tax (PBT) and adjusting items expectations to be at the lower end of their £955m to £1.035bn guidance range.
Currency fluctuations are projected to decrease profit before tax (PBT) by £15m at current exchange rates, while Hibbett is forecasted to contribute £25m to PBT.
