Chinese e-commerce company JD.com (JD) has signed an agreement with the UK Government’s Department of International Trade (DIT) to provide an improved platform for the UK companies accessing the Chinese retail segment through its website.
JD also noted that the demand for UK products has increased in China in recent years, and it intends to sell £2bn worth of goods to Chinese consumers in the next two to three years.
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DIT China director-general Richard Burn said: “Many British brands recognise the huge potential of China’s enormous e-commerce market.
“JD truly understands what Chinese consumers want and has the resources to help British brands ensure success in the region. We’re looking forward to working with JD to bring more British brands to China in the future.”
UK Prime Minister Theresa May is reported to have met with JD chairman and CEO Richard Liu during her first official state visit to China.
JD.com International president Winston Cheng said: “We’re pleased to be working with DIT to make it easier and more convenient for British brands to enter the Chinese market.
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By GlobalData“We’ve seen rapid growth in demand for British products from our consumers in recent years, and will look to showcase the ‘Best of Britain’ on our platform even more through this agreement.”
As a result of this meeting with the Prime Minister, JD intends to launch a campaign on its website to promote UK goods in China.
