US-based grocery technology company Instacart has launched a suite of modular technologies designed to enable retailers to unify their online and in-store shopping experiences.
The Connected Stores suite consists of six new Instacart Platform technologies, namely Caper Cart, Scan & Pay, Lists, Carrot Tags, FoodStorm Department Orders and Out of Stock Insights.
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The Caper Cart’s new model is powered by artificial intelligence (AI) and features scales, sensors, touchscreens and computer vision.
These are designed to help customers move around the store and check out without manually scanning items.
The cart is slimmer and lighter than the previous version.
Instacart’s Scan & Pay technology enables customers to skip checkout lines by paying for the items they scan via their phones.
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By GlobalDataCustomers can also link items bought in-store to their online shopping accounts.
Using Lists, customers can scan a QR code to sync their shopping lists from the Instacart App or a grocer’s Instacart-powered app or website directly to a Caper Cart.
The Carrot Tags function enables retailers to connect electronic shelf labels to the Instacart Platform.
In addition, Instacart’s FoodStorm Department Orders technology help retailers expedite transactions by managing orders for items such as baked goods and others while customers are shopping.
Out of Stock Insights is an application programming interface (API) that enables retailers to instantly alert associates of low or out-of-stock items.
The new technologies have been trialled by grocers across the US and Canada, with retailers such as Schnucks and Joseph’s Classic Market set to deploy the solutions soon.
Instacart CEO Fidji Simo said: “The launch of Connected Stores is another exciting step for Instacart as we partner with retailers to help invent the future of grocery.
“Ultimately, we believe that the more customers connect with grocers across both online and in-store experiences, the more retailers’ businesses will grow.”
