US-based technology-driven grocery delivery service provider Instacart has acquired Canadian retail solutions provider Unata for an undisclosed price.

Based in Toronto, Unata offers digital solutions for grocery retailers.

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The two companies intend to further strengthen the online grocery shopping segment by combining their expertise and innovative products to accelerate the process.

Completion of the deal is subject to customary closing conditions.

“This acquisition allows us to take that commitment to the next level.”

Instacart founder and CEO Apoorva Mehta said: “Instacart’s mission has always been to be an independent partner to retailers and enable them to give their customers the best experiences using the best technology.

“This acquisition allows us to take that commitment to the next level. It represents a landmark win for retailers, who will benefit from Instacart’s scale, Unata’s highly configurable technology, and the deep grocery industry integrations this acquisition will enable.”

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Upon completion of the deal, Unata will continue to operate from its headquarters in Toronto and will become an independent subsidiary of Instacart, maintaining its name and brand.

Unata CEO Chris Bryson said: “Unata and Instacart have long shared a vision of innovating the grocery industry and building the online grocery shopping experience of the future.

“By combining the power of our teams and technologies, we can achieve this vision faster and for the first time ever offer a fully comprehensive, configurable digital solution for grocery retailers of all sizes.”

Instacart noted that it intends to integrate Unata’s white-label digital grocery platform with its technology to create a one-stop shop for brick-and-mortar retailers and help them to compete with internet-based stores.