Clothing store. Credit: Bella Ella Boutique

India’s Aditya Birla Fashion and Retail Ltd (ABFRL) has expanded its existing relationship with tech giant IBM with a strategic ten-year services agreement.

The agreement is aimed at cutting operational expenses, improving productivity enhancements and drive business growth.

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IBM will provide automation solutions that will help to help the Mumbai-headquartered retailer to enhance and manage its IT infrastructure with better availability of IT systems, employee productivity via self-help solutions, and improved disaster resilience.

IBM will also provide enhanced transparency, agility, service improvements, better security and operational efficiencies for ABFRL.

IBM will deliver infrastructure-as-a-service in a private cloud environment that will allow ABFRL to boost its IT operations.

In collaboration with IBM, ABFRL seeks to build an IT environment to support its growth in India.

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“The newly extended agreement with IBM will help us accelerate our transformation in a way which is more efficient, cost-effective and seamless.”

Commenting on the partnership, ABRFL CIO NP Singh said: “The retail industry has seen a stupendous growth in the past decade with the emergence of technology-enabled smart consumers.

“As leaders in the retail industry and to build platforms which provide a seamless experience to our consumers, the need of the hour is to have strong and stable technology partners that can help us realise our future growth.

“The newly extended agreement with IBM will help us accelerate our transformation in a way which is more efficient, cost-effective and seamless.”

ABFRL manages more than 8,000 points-of-sale across 700 cities, including over 2,000 exclusive ABFRL brand outlets. The company owns in-house brands such as Louis Philippe, Van Heusen, Allen Solly, Peter England, among others.