IKEA, the Swedish furniture giant, has announced the launch of UTSÅDD, a pet collection tailored to meet the needs of furry companions and their families.
Developed over a two-year period, the collection boasts 29 products designed to cater to the daily activities of cats and dogs.
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The project involved input from veterinarians, pet product experts, and a discerning panel of pets, ensuring the relevance and safety of each item.
With a focus on enhancing the eating, sleeping, playing, and hiding routines of pets, UTSÅDD aims to bring joy and convenience to households while seamlessly blending into any home decor.
Meeting the needs of pets and their families
Recognising the integral role of pets within households, IKEA embarked on a mission to create a pet collection that resonated with both animals and their human companions.
“Our goal was to develop a collection of products that our cats and dogs love and that their human parents can feel good about and truly enjoy having as part of their home,” says Julia Rosenberg, product design developer at IKEA.
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By GlobalDataAfter rigorous testing and approval from a panel of cats and dogs, UTSÅDD is set to hit shelves, promising to enrich the lives of pet lovers worldwide.
Tailored solutions for everyday activities
UTSÅDD revolves around the four primary activities that cats and dogs engage in at home: eating, sleeping, playing, and hiding.
The collection offers practical solutions to make these routines more enjoyable and manageable for both pets and their owners.
From colourful ceramic food bowls with antislip placemats to cosy blankets and beds, every item is designed with comfort and functionality in mind.
The range includes durable toys made from natural rubber and fabric, as well as stylish hideouts such as modern tents and rattan houses, ensuring that pets feel safe and secure in their surroundings.
Prioritising pet safety
Safety was a paramount consideration throughout the development of UTSÅDD. IKEA implemented rigorous protocols and risk assessments based on extensive research and consultations with experts.
All products undergo periodic safety tests to assess their chemical, mechanical, and physical integrity.
Each item in the collection features clear safety labels, providing users with essential guidance on responsible usage and maintenance.
Customers are urged to familiarise themselves with these labels to ensure the well-being of their pets.
The UTSÅDD collection will be available in selected markets from April 2024 onwards.
