H Mart is one of the largest Asian-American supermarket chains in the US. Credit: Kit Leong/Shutterstock.

Asian-American supermarket chain H Mart has partnered with digital commerce platform VTEX to revolutionise its e-commerce operations.  

VTEX was selected alongside commerce systems integrator and implementation partner, VML. 

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Through the partnership, H Mart has achieved a significant digital milestone by migrating from a legacy commerce platform to VTEX’s modern, SaaS [software-as-a-service]-based solution.  

The move has resulted in two new online stores being launched within seven months.  

The transition has enabled H Mart to consolidate its previously separate systems for dry and fresh goods into a single, unified commerce experience. 

The new platform allows customers to seamlessly order shelf-stable and fresh products in the same cart.  

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It uses store inventory to provide real-time availability information, which facilitates efficient picking and packing processes.  

The migration to the new solution was led by VML. 

One of the key features of H Mart’s revamped e-commerce platform is the integration of VTEX’s pick and pack application.  

This application is used in H Mart’s stores to streamline the in-store picking of products for online orders.  

The platform’s franchise account and trade policies functionality also grants H Mart precise control over product visibility, ensuring customers only see products that are available locally. 

The platform also offers integration with H Mart’s SAP ERP [systems, applications, products – enterprise resource planning] system, which manages category inventory and pricing, tax automation and payment processing.  

With these enhancements, H Mart is equipped to transform its e-commerce operations and offer an improved shopping experience.

H Mart executive vice-president Vince Colatriano stated: “Our team really prioritised a quick go-to-market time to get our new online stores up and running, and VTEX and VML made it happen. They’ve been instrumental in our digital growth journey, helping us deliver the best online shopping experience to our diverse set of customers. We are excited about the future and the opportunities this new platform will bring.”