GU NY SOHO will be located on the main street of SoHo, New York. Credit: GU/PRNewswire.

Japanese apparel retailer and sister brand of UNIQLO, GU, has revealed plans to open its first overseas flagship store In New York, US. 

Named GU NY SOHO, the new store will open in autumn 2024.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The store, with a sales floor area of 10,225ft², will be located on the main street of the SoHo area.  

GU NY SOHO will feature women’s and men’s clothing, shoes, bags and accessories.  

GU will also launch an online store offering the same product lineup, enabling nationwide access to its fashion offerings.  

The brand’s current pop-up store in New York will close in summer 2024, ahead of the flagship store’s opening. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

GU CEO Osamu Yunoki said: “For about a year and a half since opening our first pop-up store in the US in the fall of 2022, we have been able to provide GU products to many customers, so we have great expectations for our business development in the US. 

“We have applied what we learned from the pop-up store to establish a framework for product development and business operations at a global level, and we are extremely pleased to be officially opening a store in the United States this fall. We will also launch our online store at the same time, and hope that even more customers will enjoy GU fashion.” 

Established in 2006, GU operates 470 Asian stores, predominantly in Japan.  

The announcement of the new store comes after GU established a product division in New York in September 2023 

The company will boost its local workforce by recruiting designers, pattern makers and other roles essential to establishing a product development base in New York.