Major retailers and consumer goods manufacturers have signed a global joint statement supporting the adoption of QR codes integrated with GS1 [Global Standards 1] standards.
The initiative is backed by 22 companies including Alibaba, JD.com, Carrefour and Procter & Gamble.
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It aims to revolutionise the consumer experience by providing comprehensive product information through smartphones.
The companies called on retailers and manufacturers to adopt QR codes with GS1 standards by the end of 2027.
To facilitate this transition, manufacturers are encouraged to implement QR codes with GS1 standards on product packaging, while retailers should update their point of sale (POS) scanners to read the new codes.
Unlike traditional barcodes, QR codes with GS1 standards can offer consumers detailed product information, including usage, recycling, safety, nutritional data and certifications.
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By GlobalDataThis technological advancement is expected to enhance consumer engagement, improve product traceability and drive supply chain efficiencies without disrupting the checkout process.
The transition has already started with the new technology being tested in 48 countries across the world, which accounted for 88% of the global GDP [gross domestic product].
GS1 president and CEO Renaud de Barbuat said: “The first barcode scan forever changed how we buy and sell products.
“Fifty years on, industry champions have come together calling for the transition to QR codes powered by GS1. This collaborative effort is set to transform in new ways how we shop, eat, and live.
“We believe this marks the start of a second barcode revolution – making products more traceable and transforming the consumer experience, thereby unlocking the future of retail.”
The inaugural barcode scan took place in 1974. More than one billion items carry barcodes that are scanned more than ten billion times daily, significantly enhancing global supply chain efficiencies.
