American grocery delivery service Instacart is set to open a new tech hub, in Toronto in a move to expand its presence in the Canada.

Known as Instacart North, the company has plans to open the new hub next year.

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The company is also planning to hire 200 new employees across engineering, product, design, and research and development domains for the tech hub. Instacart currently has more than 80 employees in its Toronto office.

“I’m proud to see Canada, and Toronto in particular, grow to become one of the most influential tech hubs in North America.”

Instacart CEO Apoorva Mehta said: “As a Canadian and alumni of the University of Waterloo engineering school, I’m proud to see Canada, and Toronto in particular, grow to become one of the most influential tech hubs in North America.

“When I was a student at Waterloo, the perception was that you had to leave Toronto and head to Silicon Valley to make an impact in tech. Today, that’s no longer the case, as Toronto has quickly become one of the hottest tech markets in the world.

“The innovation and talent coming out of Canada are world-class and Instacart is excited to invest in this growing community as we focus on unlocking more value for our customers and delivering them the groceries they want from the local brands they love.”

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Earlier this month, the grocery delivery firm, in collaboration with Walmart Canada, launched a pilot programme to offer same-day grocery delivery in the Greater Toronto Area (GTA) and Winnipeg.

In December last year, the company also partnered with Canadian food retailer Loblaw to offer grocery delivery service from more than 250 stores in British Columbia to Nova Scotia.