Fresh Thyme Market engaged in a pitch competition with Naturally Chicago as part of the agreement. Credit: Fresh Thyme Market.

Fresh Thyme Market, known for its community-centric approach, has become the first grocery partner of Naturally Chicago’s Locally Made Retail Access Program.

This collaboration underscores Fresh Thyme Market’s commitment to expanding its local product offerings while supporting natural product entrepreneurs in the competitive grocery retail landscape.

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Empowering local entrepreneurs and creating jobs

Through the partnership, Fresh Thyme Market is actively fostering relationships with natural product entrepreneurs, contributing to job creation and promoting growth within the retail grocery sector.

By strategically increasing the presence of locally made products on its shelves, the grocer not only boosts economic opportunities for entrepreneurs but also brings consumers closer to locally grown, healthy, and sustainable food options.

Jonathan Lawrence, vice-president of Merchandising for Fresh Thyme Market and a board member of Naturally Chicago, expressed enthusiasm about being the pioneer retailer in this initiative.

He highlighted the grocer’s commitment to supporting local brands, emphasising the company’s role as an innovative and collaborative partner in the success stories of these emerging entrepreneurs.

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Expanding local product assortment

Fresh Thyme Market has made substantial progress in enhancing its local product assortment. Presently, the grocer features more than 6,000 locally sourced products across its chain.

As part of its ongoing efforts, Fresh Thyme Market recently organised a pitch competition in collaboration with Naturally Chicago.

The competition resulted in the inclusion of nine new ‘Locally Made’ brands on the grocer’s shelves, offering shoppers a diverse range of options.

Some of these recently added brands include Big Star Cocktails by Apologue Liqueurs, Carolyn’s Krisps Snacks, Evergreen Frozen Waffles, and Forbidden Root Craft Beers.