Hong Kong’s mobile retailer Scan & Go HK (S&G) has opened its first mobile checkout retail store in the region by partnering with US-based technology firm FutureProof Retail (FPR).

Based in New York, FPR develops mobile shopping applications for retailers.

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The new S&G concept store integrates social media marketing with FPR’s mobile shopping platform, enabling offline retailers to transform their traditional shopping businesses.

“We are honoured to work with Scan & Go HK in launching a new generation of experience-focused retail stores in Hong Kong.”

As part of the new partnership, S&G customers will have the option to learn about the company’s new products and pay for the product directly from their smartphone using FPR’s Express Checkout App.

S&G director FS Wong said: “Scan & Go HK excites our customers and brings them the happiness of discovering great value in our products and purchasing them with FPR’s self-checkout solution.”

FPR will be integrating its technology with S&G’s constantly changing inventory of discount products in order to provide modern bargain shopping experience to S&G’s customers.

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FutureProof Retail president Di Di Chan said: “We are honoured to work with Scan & Go HK in launching a new generation of experience-focused retail stores in Hong Kong.

“With FutureProof Retail’s mobile checkout solution, Scan & Go HK offers its shoppers not only early notice when the latest styles go on sale but also the convenience and personalisation of online shopping offline.”

FPR has been developing solutions for retail verticals, including grocery, fashion, big box, convenience, micro-markets and airports.