Footasylum has a network of more than 65 stores in the UK. Credit: Roger Utting via Shutterstock.com

Fashion streetwear and sportswear retailer Footasylum has selected the mobile-first omnichannel cloud platform NewStore to enable an omnichannel experience across stores.

The retailer will leverage NewStore’s platform to integrate its digital and physical platforms, enabling customers to shop at their convenience.

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The partnership builds on the retailer’s modern technology architecture, which also comprises promotion and loyalty automation solution provider, Talon.One.

NewStore and Talon.One, both members of the MACH Alliance, will jointly deliver omnichannel experience across Footasylum’s 60 stores in the UK.

In addition, the direct integration of the NewStore platform and Talon.One’s loyalty & promotion engine will drive brand engagement and customer retention.

Footasylum e-commerce director Mike Wallwork said: “In order to keep up with the pace of innovation and grow our business, we need a technology architecture that is open, flexible and scalable. But we cannot build it ourselves. We need commerce partners that align with our vision.

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“That is why we are working with MACH-certified companies like NewStore and Talon.One. These innovative platforms and tools will help us achieve our goals and continue to provide the exceptional level of service our customers expect.”

Footasylum is an omnichannel fashion streetwear and sportswear retailer with a network of more than 65 stores in the UK.

The retailer offers exclusive products from brands such as NIKE, adidas, Jordan Brand, Under Armour, The North Face, Monterrain, Zavetti Canada and Dripmade.