American footwear and apparel retailer Foot Locker has selected Ometria as its customer data platform (CDP) to boost customer engagement via data-led marketing.
The collaboration forms a component of Foot Locker’s Lace Up plan, which aims to strengthen customer relationships.
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Ometria president and co-founder Djalal Lougouev stated: “We’re thrilled to support Foot Locker – a brand that truly understands the impact of data-driven personalisation. At Ometria, our mission is to help retailers turn customer data into marketing experiences as personal and seamless as shopping in-store.
“We’re proud to support Foot Locker’s journey in leveraging our CDP to gain deeper customer insights and deliver meaningful, relevant experiences that drive engagement and long-term loyalty.”
With a presence in 26 countries and 2,400 retail stores, Foot Locker operates under brand names such as Kids Foot Locker, Champs Sports, WSS and atmos.
Ometria’s platform offers AI-powered insights and segmentation capabilities, providing retailers real-time access to data for crafting impactful marketing initiatives.
By using Ometria’s services, Foot Locker intends to build a data infrastructure that supports personalisation at scale.
Foot Locker loyalty and customer relationship management vice-president Stephanie Bleymaier stated: “We are thrilled to work with Ometria as our customer data platform to unify our customer data we’re gathering through programmes like our enhanced FLX Rewards loyalty programme to unlock deeper, more meaningful connections with our customers.
“Ometria’s advanced data capabilities, innovative vision and ability to deliver real-time, actionable insights to our marketing team will empower us to drive more personalised experiences with our customers.”
The latest move follows a period of financial reassessment for Foot Locker.
In December 2024, the company revised its fiscal year 2024 forecast after experiencing a third-quarter sales drop of 1.4%, down to $1.95bn from $1.98bn in the previous year.
Despite this downturn in overall sales, Foot Locker did report a 2.4% rise in comparable store sales, with its global and Kids divisions witnessing growth of 2.8%.
