US grocery supermarket chain Food Lion has announced it will invest $40m to remodel 23 stores, in 14 towns and cities, across Charlottesville and Harrisonburg, Virgina, USA.
The retailer is also expected to recruit around 400 new associates, for the stores, in a bid to improve its customer experience. Two of the 23 stores will also feature walk-in garden coolers to keep the products fresher for longer.
The grocery store chain will also expand its products, across each store, by introducing more choices of craft beer, limited reserve wines, organic and gluten-free items, hand-battered chicken, and in-store cut fruit and vegetables. All remodelled stores will provide a range of Nature’s Promise beef, pork, and poultry products.
Food Lion noted that the 23 stores will remain open during the remodelling process.
Food Lion president Meg Ham said: “Food Lion is proud to have been a part of the many towns and cities we serve throughout the Charlottesville and Harrisonburg market for 37 years and we are even more excited to bring new offerings, services and a new look to these markets.
“We look forward to making significant investments in our stores, our associates and our communities to offer an enhanced shopping experience.
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By GlobalData“Our mission is to ensure our customers can easily find fresh, quality products to nourish their families at affordable prices every day, delivered with the caring, friendly service they expect from Food Lion every time they shop. We look forward to reintroducing our renovated stores later this summer.”
Last month, the grocery chain announced plans to make a $158m capital investment to remodel 92 stores, in South Carolina, this year.