Favor customers can use H-E-B Now’s search feature to find their favourite items. Credit: Favor/PRNewswire.

Favor Delivery, the exclusive on-demand delivery app, has introduced a new grocery delivery feature developed in collaboration with its parent company and Texas grocery retailer H-E-B.  

The H-E-B Now feature, available only within the Favor app, is designed to provide a swift and convenient shopping solution.  

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Starting 23 August 2024, Favor users can access H-E-B Now to have up to 15 items delivered in under 45 minutes, without any delivery or service fees on orders exceeding $25 until the year’s end.  

The service is accessible via a dedicated “H-E-B” tab in the Favor app, where customers can also find other H-E-B offerings such as Beer & Wine, Blooms, Sushiya, and True Texas BBQ. 

Favor brand and creative senior director Chris Rogge said: “This new service strengthens our commitment to delivering Texas hospitality throughout our home state by offering Texans a quick and convenient way to tackle their last-minute grocery needs from their favourite grocery retailer – H-E-B. 

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“We are dedicated to delivering the best service and selection to Texans no matter what their delivery needs are, and there is no better way to showcase this than through our “All in Favor” campaign.” 

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The H-E-B Now feature is part of Favor’s broader “All in Favor” campaign, aimed at showcasing the app’s extensive delivery options, including restaurants, groceries, flowers, and alcohol. 

The “All in Favor” campaign, crafted with Preacher, Favor’s agency of record, features a series of playful advertisements.  

Favor was founded in Austin in 2013 and was acquired by H-E-B in 2018. It operates in over 400 cities across Texas with over 100,000 drivers.