Global fashion platform Farfetch has introduced its flagship store on Chinese retailer JD.com, following the merger of JD.com’s luxury shopping platform, Toplife, into Farfetch China in February this year.

The Chinese retailer offered a Level 1 entry point to Fartech on its platform, which allows its 300 million customers to access more than 3,000 brands through the fashion retailer’s network of over 1,000 luxury brand and boutique partners.

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Farfetch China managing director Judy Liu said: “I am delighted to be able to offer JD.com’s customers direct access to the broadest selection of luxury fashion online, and to be able to offer luxury brands the Premier Luxury Gateway to China for executing on their digital strategy in China.

“Being able to offer the full suite of Farfetch’s technology and logistics platform to brands wanting to reach high-end Chinese consumers is a major competitive advantage.”

“This is an important expansion of our strategic partnership with JD.com, which strengthens Farfetch’s China business as part of our truly global offering.

“Being able to offer the full suite of Farfetch’s technology and logistics platform to brands wanting to reach high-end Chinese consumers is a major competitive advantage as we seek to continue to grow market share in the rapidly expanding online luxury market.”

The partnership between both parties’ dates back to July 2017 and since then Farfetch has leveraged JD.com’s logistics capabilities in China and its behavioural insights into Chinese luxury consumers.

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Farfetch has also strengthened its management team with new executive level additions.

Kshitij Kumar has been appointed as chief data officer and Holli Rogers as chief brand officer. Rogers will continue as the CEO of the company’s fashion brand Browns.

Kelly Kowal has been appointed executive vice president of Farfetch Platform Solutions, Sandrine Deveaux as the executive vice president of Store of the Future and John Veichmanis has stepped down from his role as chief marketing officer.