EDEKA Jaeger, part of German supermarket corporation EDEKA Group, is enabling its customers to authorise the purchase of age-restricted goods at self-service checkouts using automatic age verification.
Implemented at EDEKA’s store in Stuttgart Airport, the AI-based solution by Diebold Nixdorf speeds up transactions at self-service checkouts and gives employees more time for other responsibilities.
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When an age-restricted item is scanned at the self-service checkout, the system asks the customer whether automatic age recognition is desired. Once consent has been given, the customer’s facial characteristics are analysed using a camera and AI algorithms to verify their age.
If the age of the shopper is above a predefined threshold, the transaction can continue. Employees only need to check those customers who fall below this age limit or who have opted out of automatic age recognition.
According to Diebold Nixdorf, verification checks are needed in approximately 22% of all transactions in retail stores, impacting throughput times and consumer flow in self-service areas.
Diebold Nixdorf vice-president of retail technology solutions Matt Redwood explained: “AI technologies for automated age verification have enormous potential to reduce a typical friction point during the shopping process.”
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By GlobalDataThe introduction of the solution at EDEKA Jaeger Stuttgart Airport follows the implementation of a 24/7 concept to optimise consumer experiences.
GlobalData’s thematic intelligence finds that the frictionless commerce market was worth $375.4m in 2023, less than 0.01% of the global in-store retail market.
