eBay to open its first UK concept store in Wolverhampton. Credit: eBay/City of Wolverhampton Council.

Multinational e-commerce company eBay has opened its first UK concept store in the city of Wolverhampton.

The month-long pop-up store brings together 40 local small businesses into one physical shop. The businesses are participating in eBay’s Retail Revival programme.

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The year-long Retail Revival programme aims to help a total of 64 local businesses to work with the marketplace, increase digital sales and gain a proper understanding of the interaction between offline, and online retail.

The pop-up store will also serve as a retail experiment, wherein QR codes used for purchases and several sales and traffic metrics will be tracked, and analysed.

“The small retailers taking part in Wolverhampton’s Retail Revival have already shown that physical and online retail can survive and thrive, together.”

eBay, along with the companies, will get an opportunity to see how physical stores help boost separate online sales.

The participating businesses can display their range of products at the pop-up store and shoppers will have the option to shop online. eBay will also host training seminars.

Based on the theme ‘Home Grown by Wolverhampton’, the store will also see a new set of selected businesses each week, including Tony’s Deli, HomeSmart Blinds and White B Gifts.

eBay UK vice president Rob Hattrell said: “The small retailers taking part in Wolverhampton’s Retail Revival have already shown that physical and online retail can survive and thrive, together.

“They have achieved more than £2m in sales as of March and many have employed more staff as a direct result of the partnership. This pop-up store aims to take that growth, and the value of this programme, to the next level. It will explore how stores of the future could combine technology with that vital human connection to powerful effect – whatever the size of the business.”