Currys is a UK retailer of technology products and services. Credit: bennphoto / Shutterstock.

UK-based technology products and services retailer Currys has broadened its collaboration with technology consulting and digital solutions company LTIMindtree.

This partnership is aimed at transforming Currys’ omni-channel retail customer experiences through Salesforce Service Cloud, Commerce Cloud and MuleSoft.

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The transformation includes several key initiatives such as the re-platforming of Currys’ website to Salesforce Commerce Cloud, the launch of an in-store client app on Experience Cloud, and the implementation of Service Cloud for post-sales support.

These enhancements are designed to streamline operations and improve customer service.

Currys CIO Andy Gamble said: “Our collaboration with LTIMindtree has empowered our teams to deliver exceptional experiences for our colleagues and customers. With our new revolutionised omnichannel platform, we are poised to achieve greater operational efficiencies, provide faster service, and drive innovation for future business growth.”

Since the partnership’s inception in 2021, Currys and LTIMindtree have overhauled the retailer’s commerce and support ecosystem.

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The use of Salesforce platforms and a broader application landscape has significantly improved customer experiences, streamlined store operations, and boosted employee satisfaction.

The Salesforce award highlights the successful collaboration between Currys and LTIMindtree, showcasing their commitment to continuous innovation and addressing current business challenges while preparing for future advancements.

LTIMindtree executive vice-president and chief business officer Srinivas Rao said: “Our collaboration with Currys is a testament to LTIMindtree’s capabilities in the retail space.

“We have successfully delivered a best-in-class omni-channel shopping experience, marking a significant milestone that unlocks new growth opportunities by catering to the unique needs of each customer. We are committed to helping our customers harness digital technologies that drive innovation and productivity.”