Colorado-headquartered casual footwear brand Crocs has announced the expansion of its shoe takeback initiative “Old Crocs. New Life” across the US.
All its retail and outlet locations in the country have designated collection boxes, where customers can drop off Crocs shoes in any condition.
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The expansion excludes the retailer’s stores in Hawaii and Puerto Rico.
The programme offers participants a 10% discount on purchases of Crocs products, both in-store and online.
Crocs customers in the continental US can also receive a no-cost mail-back kit to send in shoes through crocs.com/oldcrocsnew.html.
The nationwide rollout of the takeback scheme follows a successful pilot that began in October 2023.
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By GlobalDataThe company has partnered with Soles4Souls, a non-profit organisation, to donate gently used shoes for social and economic benefits in communities globally.
Shoes that are beyond wear will be repurposed, including upcycling into new Crocs products.
Crocs vice-president and sustainability global head Deanna Bratter said: “We are expanding our ‘Old Crocs. New Life’ programme, taking learnings from last year’s pilot and working to create an even bigger impact together with our fans.
“The growth of this programme is an exciting continuation of our efforts to address the environmental and social challenges faced by the footwear industry and ultimately make a difference by keeping shoes on feet and out of landfills.”
Crocs offers footwear under the Crocs and HEYDUDE brands. Its products are available in 85 countries through wholesale and direct-to-consumer channels.
