MoEngage’s 2023 Global Consumer Trends Report surveyed 3,200 shoppers across Europe. Credit: Roman Samborskyi via Shutterstock.

New research from insights-led customer engagement platform, MoEngage, reveals that cost-of-living consumer caution is making shoppers more considered, lengthening buying journeys and increasing the number of digital touchpoints within their retail journeys.

MoEngage’s 2023 Global Consumer Trends Report surveyed 3,200 shoppers across Europe, finding that 59% of consumers will visit retailers’ websites or apps up to five times before making a purchase.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

A further 38% say they will make more than five visits to e-commerce platforms before parting with their cash.

In May, retail sales in the UK remained slow, with revenues remaining down by 3.9% year-on-year, with stubbornly high food inflation blamed for consumer caution and the ‘cutback economy’.

However, despite the cost-of-living crisis, UK retail sales did improve in June with a growth of 4.9%, showcasing a fluctuating market that is challenging for retailers to keep pace with.

See Also:

MoEngage vice-president of UK and Europe Jason Smith commented: “Impulse shopping is out and savvy shopping is firmly in, as consumers weigh up where they spend and how they can make their disposable incomes stretch further.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“While longer consideration phases in shoppers’ buying journeys mean retailers and brands have to work harder for each conversion, it is also presenting them with multiple opportunities to engage and reengage the customer. Using personalisation powered by customer-insight, retailers can better serve those shoppers on their path to purchase and win both spend and loyalty.”