Automotive online services provider Carzato has integrated its Online Retailing Experience (ORE) platform with F&I technology provider RouteOne’s credit aggregation system.

The integration is aimed at automotive digital retailing product offering and enhanced experience for North American customers and dealers.

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Consumers will be provided with indirect auto financing quotes and allow for full online credit application and eSigning.

Carzato chief executive officer Javier Ruiz said: “Carzato’s integration with RouteOne allows us to provide an industry first cross-tier and brand-customisable car-buying tool that routes high-intent shoppers directly to dealer online retailing tools.

“Regardless of where people are shopping – brand website, dealer website, social media, email, search and the like – ORE provides a consistent and efficient experience for the car-buyer while generating incremental, high-closing leads for dealers.”

Original equipment manufacturers (OEMs) and dealers can also easily integrate current retail tools into Carzato’s ORE platform.

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As of now, Carzato serves more than 2,600 dealerships within six automotive brands.

RouteOne chief executive officer Justin Oesterle said: “RouteOne remains committed to delivering innovative solutions to enhance both the dealer and consumer experience.

“RouteOne is pleased to integrate with Carzato to solve for current market challenges and support the launch of this Online Retailing Experience that delivers quality leads from OEM and dealer digital retail platforms.”