Capgemini‘s LYONSCG has completed digital commerce projects with Madewell, PGA TOUR Superstore and Hibbett Sports.

LYONSCG offered consulting services such as creative and experience design, in addition to deploying Salesforce Commerce Cloud to help each brand boost its customer experience and loyalty programme.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Capgemini in North America head of digital customer experience Rich Lyons said: “Designing and delivering a stellar digital customer experience strategy can be daunting for any firm. Digital commerce is continuing to evolve as customer expectations change and new technologies emerge.

“An effective strategy that leverages digital to transform the customer experience and build brand advocacy is key to business growth in today’s market.

“Those that excel will be businesses with forward-thinking approaches to ecommerce.”

LYONSCG provided implementation services for Madewell’s ecommerce platform migration.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

LYONSCG offered support for ongoing enhancements, including in-store pickup functionality, as well as helping to introduce a microsite for the new Madewell Men’s collection.

This new ecommerce foundation allows enables Madewell to provide shoppers with a faster and richer experience.

LYONSCG aided PGA TOUR Superstore to develop a revitalised digital solution to replicate the engaging, immersive in-store shopping experience.

The new site will help online shoppers to enjoy an enhanced experience, on any device when making a purchase. This is expected to lead to increased online revenue and conversion rates.

LYONSCG’s Commerce Realized practice has offered support to Hibbett Sports’ online site since its launch in 2017.

Last August, the firm integrated Buy Online Pick-up in Store/Reserve Online Pick-up in Store functionality for the sporting goods retailer. This same-day pick-up option is a key driver for the retailer’s omnichannel growth.