Luxury fashion house Burberry has reported a significant 22% decrease in revenue for the first half (H1) of fiscal year 2025 (FY25), with figures dropping to £1.08bn ($1.36bn) from £1.39bn in the comparable period of the previous financial year.
The luxury fashion retailer also experienced a 20% fall in retail comparable store sales during this period.
Go deeper with GlobalData
For the 26 weeks ending on 28 September 2024, Burberry recorded an operating loss of £53m, a stark contrast to the operating profit of £223m reported in H1 FY24.
The company’s operating loss margin also declined sharply by 2,080 basis points to 4.9%.
Diluted loss per share stood at 20.8p in H1 FY25, compared to earnings per share of 42.1p in H1 FY24.
Alongside the first-half performance, Burberry has launched ‘Burberry Forward’, a strategic initiative aimed at revitalising brand appeal and enhancing performance for long-term value creation.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe strategy focuses on reconnecting with the brand’s heritage and leveraging its strengths through a disciplined approach and a diverse product range to attract luxury customers.
Additionally, the retailer intends to foster a high-performance culture by driving organisational clarity, rebuilding execution discipline, and leveraging data-driven decision-making.
Burberry CEO Joshua Schulman said: “Our recent underperformance has stemmed from several factors, including inconsistent brand execution and a lack of focus on our core outerwear category and our core customer segments. Today, we are acting with urgency to course correct, stabilise the business and position Burberry for a return to sustainable, profitable growth.
“We have a powerful brand with broad appeal among luxury customers, authority in the outerwear and scarf categories which have remained resilient through this period, and a strong presence in all key luxury markets. Now, we have a clear framework to reignite brand desire, improve our performance and drive long-term value creation. Building on our strong foundations, I am confident that Burberry’s best days are ahead.”
