US-based digital innovator Avanade has signed a strategic partnership with K3 to develop retail solutions.

These solutions will focus on optimising customer experience and offer retailers insights into consumer spending habits.

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K3 CEO Adalsteinn Valdimarsson said: “This strategic global alliance with Avanade will enhance an already-established relationship, and strengthen and accelerate our joint go-to-market proposition.

“My team and I are delighted to be working closely with Avanade to bring new and innovative solutions to the fashion and retail sector.”

Under the partnership, a team from Avanade and K3 is currently assisting various clients, including a retailer operating stores in airports across Europe, as well as a Belgium-based fashion retailer.

“K3’s solutions deliver market-leading fashion and retail functionality, which complements our own capabilities within this sector.”

The airport retail chain selected Avanade and K3 by implementing a Dynamics 365 solution for finance and operations, while the fashion retailer chose the system to optimise its store and headquarters’ operations.

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Avanade global ERP lead Francois Matte said: “We always seek excellence across every aspect of our business, and this includes our partner ecosystem.

“K3’s solutions deliver market-leading fashion and retail functionality, which complements our own capabilities within this sector.

“In the era of intelligence, enterprises need to transform to take advantage of massive advancements in technology to predict and lead.

“This alliance with K3 to innovate with retail industry-relevant solutions will help our clients gain a competitive edge, delight their customers, and attract and retain top talent.”